YSpace is York University's innovation hub, supporting entrepreneurs through mentorship, programming, and community. ELLA is YSpace's flagship program for women-identifying founders, and ELLA EXPRESS is an intensive course designed to help women founders build and launch their marketing foundations.
Program Advisor (11-month engagement, May 2026 to March 2027). Responsible for ELLA brand and sub-brand strategy (50%), ELLA EXPRESS course launch and growth (35%), and a one-time thought leadership intensive for the YSpace leadership team (10%). Previously served as Growth Mentor across YSpace's technology portfolio.
YSPACE / YORK UNIVERSITY: ELLA PROGRAM ADVISOR
💡 Marketing Foundations with Anita Chauhan (4-part video series)
A comprehensive four-part workshop series designed for startup founders, covering positioning, customer segmentation, go-to-market strategy, and content marketing. Recorded and published by YSpace as a permanent resource for their founder community. Covers modern tools (Lovable, Cursor, Figma, custom GPTs) alongside foundational strategy, and addresses AI pitfalls and trust failures in marketing.
Designed the marketing curriculum for ELLA EXPRESS, a course for women founders covering positioning, founder-led content, AI tools for marketing, and go-to-market strategy. The course runs as a cohort model with the next session launching June 9, 2026.
Growth Mentor across YSpace's technology portfolio. Led workshops, developed growth playbooks that became go-to resources across YSpace programs, and provided one-on-one mentorship to founders on customer segmentation, high-value opportunity identification, and go-to-market strategy.
Also a workshop facilitator and marketing mentor for Elevate / Ecommerce North, Canada's leading commerce-focused accelerator program.