Willo is a video interview and candidate screening platform that helps hiring teams replace CV-first processes with structured, asynchronous assessments. The product is built around a core thesis: better signal earlier in the funnel means faster, more confident hiring decisions.
Head of Brand and Thought Leadership (ongoing, 2+ years). Responsible for building Willo's executive visibility program across three founders, producing the company podcast, and developing brand content that positions Willo as the authority on signal-driven hiring.
WILLO: BRAND AND THOUGHT LEADERSHIP
This is the core of the Willo engagement: a structured executive visibility program built from scratch, now generating consistent pipeline through LinkedIn.
The Program
I designed and run a founder-led thought leadership system for Willo's three executives: CEO Euan Cameron, CMO Rachel Thomson, and CPO Hamish Livingston. Each has a distinct voice, topic lane, and content rhythm. The program includes weekly 20-minute brain dump interviews, a 24-hour draft turnaround, daily LinkedIn engagement protocols, and a performance dashboard tracking activity, engagement, ICP connections, and pipeline attribution.
💡 Signal Over Volume: What Hiring Teams Can Learn From the CV Collapse
A long-form piece building on a webinar between Willo CEO Euan Cameron and ScaleHR founder Jeff Waldman. The article unpacks what happens when AI-generated CVs flood applicant tracking systems and explores how hiring teams can redesign processes around candidate signal rather than application volume.
💡 What Early Careers Leaders Told Us About Hiring Confidence at Scale
A conference recap and thought leadership piece drawn from the IHR Early Careers Conference. Covers the key challenge facing high-volume graduate and early careers hiring: when every application looks the same, how do you build confidence in your decisions?