About the Show

Looks Good on Paper is a podcast produced by Willo that I created, produce, and host. The show explores a single question across every episode: what do we actually trust in hiring, and why?

Listen on Buzzsprout | Listen on Apple Podcasts | Watch on YouTube

https://www.youtube.com/watch?v=UGY6jDTbIiI

By the Numbers

• 3 seasons, 60+ episodes published across a weekly release cadence
• 37,000+ impressions on YouTube, with top episodes reaching 10,000+
• Accelerating growth: Season 3 episodes averaging 3x the viewership of earlier seasons
• Guests from Microsoft, Ashby, Toyota, Xero, TouchBistro, Clio, Neurodiversity World, and more
• Available on Apple Podcasts, Spotify, YouTube, and all major platforms
• Full launch asset package produced for every episode (LinkedIn posts, audiograms, guest emails, cross-platform content)

The Arc

Season 1 established the premise: hiring is broken. Season 2 explored the mechanics: here's how. Season 3, currently airing under the theme "The Confidence Gap," asks the harder question: so what do you actually trust?

I'm the sole host as of March 2026 (previously co-hosted with Andrew Wood through Seasons 1 and 2).