Powered by Search is a specialized marketing agency focusing on B2B SaaS companies, helping them accelerate growth through demand generation strategy, content marketing, paid advertising, and SEO.
Freelance Content Writer. Ghostwrote long-form strategic content for agency thought leadership, targeting B2B SaaS marketing leaders.
💡 GHOSTWRITTEN: How to Diagnose a Sudden Drop in Leads in B2B SaaS
A diagnostic framework for B2B SaaS companies experiencing lead volume drops. Covers common causes (seasonality, technical issues, attribution gaps) and provides a systematic troubleshooting approach. Written to position Powered by Search as the expert partner for companies trying to achieve predictable growth.
💡 GHOSTWRITTEN: How to position a SaaS when there are multiple customer profiles
A strategic piece on the challenge of positioning when you serve multiple ICPs. Provides a data-driven framework for identifying best-fit customer profiles based on ARR, customer satisfaction, and market penetration, then repositioning marketing efforts accordingly.
💡 GHOSTWRITTEN: The MQL isn't dead, you're just using them wrong
A contrarian take on the "MQLs are dead" narrative in B2B SaaS. Argues that MQLs remain valuable when properly managed within a broader demand generation strategy, and that the problem is mismanagement rather than the metric itself.