Fraction is a digital platform that empowers homeowners with socially conscious financial solutions they need to live and age well.
Director of Marketing, Fintech/Mortgagetech. Led content strategy, product marketing, demand generation, market expansion communications, and public relations.
FRACTION: DIRECTOR OF MARKETING CASE STUDY
💡 Understanding home equity investments and how they impact your homeownership
An educational deep-dive into Home Equity Investments (HEIs) covering qualification criteria, the co-investment structure, and an honest assessment of pros and cons. Written to rank for high-intent search queries and convert visitors evaluating HEI products against Fraction's offering.
This was, and still is, one of Fraction's highest performing and converting blogs.
💡 What is the best age to take CPP? This is what the data shows.
A data-backed explainer on the advantages of delaying the Canada Pension Plan until age 70. Covers the 42% benefit increase, RRSP withdrawal sequencing strategies, and OAS clawback avoidance. Written to capture informational search volume from Canadians researching retirement income planning.
💡 EBOOK: The Practical Guide to Aging in Place
A comprehensive downloadable guide covering the financial, structural, and community dimensions of aging in your own home. Designed as a top-of-funnel lead capture asset targeting Fraction's core demographic: Canadian homeowners approaching or in retirement.